Welcome to The Awesome Department

Are you in control of your creativity?

Do you want to do cool stuff, but something is stopping you?

Can you create amazing things but your clients and co-workers just don’t get it?

Are you stuck doing boring work when you know you can do so much more?

My name is Adam Montandon, I’m Professor of Innovation and Entrepreneurship in Denmark, and I can help you. I have spent 3 years researching what really blocks creativity in businesses (it’s not what you think!) and most importantly how creative people can do awesome things.

After 3 years of research inside all sorts of different companies, I can help anyone inject a massive boost of creativity to even the most boring clients and the most ignorant bosses.

I found that across all kinds of creative industry, from artists to designers, musicians to writers, advertisers to web designers, self employed people working out of their basements to art directors of huge companies, almost 97% of them said that they were not creatively satisfied by some of the work they were doing.

If this sounds like you, I want to help you.

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If you want to be more creative and have more fun at work, and how they can convince their bosses, clients and colleagues that creativity pays off. Even though you may have tried and tried, some people feel they just can’t do it. So I’ll tell you how. Step by step. In a straightforward way.

Some of the crazy things I want to share from my research are:

  • How to start a “Panic mode” where everyone in your organization goes mental
  • How to develop “Crisis rituals” – when things go really wrong, don’t be scared, do this.
  • Creativity boosting – how to make even the most insignificant things creative.
  • Creativity spikes – Use sudden bursts of controlled randomness.

This may all sound madness, but I’ll give you the facts, figures, the business case, and the step by step guide to transforming your creative output 100% and help you get that creative fulfilment you are longing for.

Table of contents:

SECTION ONE: AWESOME THINKING

Understand Real Life Is Rubbish
Be Prepared to Throw Everything Away
No Monopoly on Creativity
Imagination Is Faster Than Software
Business As an Excuse
Play Is More Important Than the Bottom Line
Make Your Dreams Manageable
Everything Works Out in the End



SECTION TWO: START UP TECHNIQUES

Buffer Zones
Sell It Before You Start It
Talk It into Reality
Wild Secrets
The Wishing Well
Initiative
Freestyle
Making It up as You Go Along
Flexibility
Money Is a Side Effect of Awesome



SECTION THREE: RECON MISSIONS

Work for Free
The Recon Mission
Deconstruct
Have a Mentor
Be Everywhere, Every Time



SECTION FOUR: SPIKES AND BOOSTERS

Use Every Opportunity for a Small Creativity Boost
Split-Second Strategy
Doing It for the Story
Spikes
Go to Work as Someone Else
Making the First Mark
Story Telling
The Big Yellow Ball
Dreamsheets
Passing the Buck
Unusual Studio
Hoarders and Ignorers
Communications That Don’t Work Do Work
Cup of Tea in a Crisis



SECTION FIVE: FINAL THOUGHTS

Have a Variety of Approaches
Do Everything All at Once
Undividual
The Carpark
Make the Decision
You Are Not Alone