There are billions and billions of products you will never buy.
There are millions and millions of companies you will never hear of.
There are thousands and thousands of jobs you will never want to do.
There is so much in this world that you don’t care about.
This makes the things that you do care about so much more amazing.
You don’t pay attention to the boring. You don’t get enthusiastic about dullness. You don’t fall in love with the unexciting.
So why are so many businesses boring? Why are companies filled with department after department of uninspiring, uncreative employees? Why are so many jobs completely monotonous? Why do so many great, exciting ideas die in boardrooms across the world?
It’s time for organizations around the world to do something different.
It’s time for you to open the Awesome Department.