About the Author

Prof Adam Montandon

Creative business specialist

Adam Montandon is an expert in Digital Futures, and a specialist consultant for creative businesses. He co-founded the digital production agency HMC Interactive in 2003.

In 2007 HMC Interactive was acquired by Twofour group, one of the largest media companys outside of London. For 7 years Adam Montandon oversaw the research and development of countless innovative and unusual projects, designed the future focus of the company.

Adam is now a Danish adjunkt Assistant Professor at Erhvervsakademiet Lillebaelt in Denmark, teaching E-concept Development, Innovation and Entrepreneurship.